Habana CreActiva

Mariela Mon  – mariela@cieric.co.cu 

The project brings together public and private actors to promote the economic and social development of the country through culture and contributes to inclusive and sustainable local development processes in Havana, based on the potential of the cultural and creative sector. 

Habana CreActiva gives visibility to the cultural potential of the Municipality of Playa through a survey involving public, private and civil society actors; it encourages better coordination among actors who, from different sectors, influence the territory; and promotes the establishment of a creative district in the Municipality of Playa as an area of economic development based on culture that brings together various potentials in terms of actors, interrelationships, collective identities, cultural traditions and innovation. 

Habana CreActiva aims to be an incubator for cultural and creative initiatives at the University of Arts in Havana; it supports cultural and creative initiatives through the provision of training and resources and provides a platform of creative connections for the promotion and marketing of cultural and creative products and services. The project stimulates the exchange between European and Latin American experiences and the adaptation of successful practices to the Cuban context.

Overall objective

Contributing to inclusive and sustainable local development processes in Havana based on the potential of the cultural and creative sector.

Specific objectives

• Habana CreActiva functions as an area of territorial economic development based on culture
• Cultural and creative entrepreneurship contributes to the economic and social growth of the Playa municipality.

• Organisation of working sessions among the various actors, definition of strategic lines and implementation of agreements.
• Organisation of workshops on the creative sector as a potential for development in Cuba.
• Organisation of national and international exchanges and visits between entrepreneurs and economic actors in the cultural sector.
• Preparation of a Communication Plan and the Habana CreaActiva brand, elaboration of communication and promotion products in the local media, production and national and international broadcasting of videos promoting the district and creation of an application (APPcreactiva) to promote the initiatives.
• Creation of a physical space and a consultancy and technical assistance service for cultural enterprises, training in creative and management skills for entrepreneurs and young people in Havana.
• Selection of companies, accompaniment in the creation, production and distribution phases, provision of funding. 

• Publication of a Cultural and Creative Atlas of Havana
• Creation/activation of a platform for exchange between cultural and economic actors in the municipality of Playa de La Habana
• Activation of a communication strategy to give visibility to the cultural and creative potential of the territory-Habana Creactiva District
• Launch of a permanent consultancy service for the management of cultural and creative economic activities
• Ten active cultural and creative initiatives in collaboration with the cultural district of the Habana CreActiva territory